對現代社會的兩大啟發：商業與名流(Commerce and Celebrity) －appreciating everyday life －creating celebrities －combining art and business －brand extension One day after reading that Picasso had made four thousand masterpieces in his lifetime, Warhol set out to make four thousand prints in one day. He mastered many genres- from drawing painting and printing, to photography, audio recording, sculpture and theatre; he started a magazine, designed clothes, managed a band, made 60 films and hand plans to start his own TV chat show. .....to do so, because of his populism... masses find funny or interesting... Andy Warhol(安迪沃荷)，活躍於1960-80年代的 普普藝術，前衛藝術家。他將日常生活、商業、藝術融為一 體，取得巨大的財富與成就。他到處搞趴，隨身帶相機側拍 、錄製日常實境的冗長影片、與閨蜜每天通話講八卦瑣事、 公開受訪時無厘頭的神回覆、絹印名人肖像的畫作、還有那 句「每個人出名15分鐘」等等，原來他早就預示今日社群 媒體中炫富、拍照貼文、直播、訊息通話、留言回覆、濾鏡 修圖軟體、網紅經濟種種現象的發生。 圖為Andy Warhol、經紀人Chuck Wein、閨蜜Edie Sedgwick及其逆天長腿的街頭IG照。 (phot o:Burt Glinn)